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Presentation application deadline: Oct 2 (Fri) 24:00

Products and Technology Innovation in the BANI Era · 2026 Fall Conference · Nov 6 (Fri), Hoseo University Graduate School of Venture, Seoul

2026 Korean Academy of
Commodity Science Storybook

Read the eight research tracks as short stories and add your name under the track where you would like to present

Date Nov 6 (Fri), 2026, 13:00-18:00Venue Room 103, Hoseo University Graduate School of Venture, Seocho, SeoulPresentation application By Oct 2 (Fri) 24:00, e-mail to the track chairAttendance registration By Oct 24 (Sat) 24:00
Register attendance (Google Form)E-mail the secretariat

📖About the conference

The Korean Academy of Commodity Science holds its 2026 fall conference on Friday, November 6, at the Hoseo University Graduate School of Venture in Seocho, Seoul, under the theme Products and Technology Innovation in the BANI Era. BANI stands for Brittle, Anxious, Nonlinear and Incomprehensible: supply chains break at small shocks, consumers feel constant anxiety under uncertainty, markets change in unpredictable nonlinear ways, and the rapid advance of AI and digital technology creates a new order that common sense alone cannot explain. In this environment a product is no longer a simple item; it evolves into a bundle of technologies and a platform of consumer experience that combines AI, data, platforms, robots, bio and eco-friendly technology to create new value. The conference discusses how products and technology should evolve amid rapid innovation and market change, and what new role the study of products should play as AI transforms production, distribution and consumption.

Those who wish to present a paper send the application form and abstract to the e-mail of the relevant track chair between 18:00 on Wednesday, August 26 and 24:00 on Friday, October 2, 2026, and those who only wish to attend register through the Google Form by 24:00 on Saturday, October 24. This page turns the eight tracks into short stories so that you can see which questions each track deals with and what kind of research you could present there. Before each story you will find example research topics for the track; choose one you care about and prepare an application with your advisor. Adding your student ID and name to the list at the end of a story helps classmates with the same interest form a research team and prepare a presentation under a professor's guidance.

🗂️Table of Contents

👥Sign-ups by Group

Find your group by the major in parentheses. Groups are defined by the major other than Business Administration.

🛒The Guide of the Shaking Market

Track 1 · Chair: Prof. Yuseok Lee (Dongguk Univ.)

Distribution and Marketing Track

Research that reads anxious consumers and reshaped distribution channels

Example research topics for this track

  1. Marketing that reads consumer anxiety in uncertain marketsChanges in information search and purchase decisions of anxious consumers
  2. Restructuring of online and offline channelsA structure where platforms, live commerce and neighborhood shops coexist
  3. Customer experience designed with dataPersonalized offers built from purchase journey data

The Guide of the Shaking Market

The merchants of Market Village sighed every evening in front of empty stalls, because goods that sold well yesterday did not sell today and no one knew what the customers were anxious about. A young guide began to record, footprint by footprint, where customers searched and whom they trusted before coming to the market, and in those records it became visible how anxiety changed buying. The guide redrew the map of distribution so that the online market, the alley shops and live broadcasts formed one road on which customers had the same experience everywhere, and the merchants could welcome customers again. To present in this track, you must show through research how information search and purchase decisions change in uncertain markets, how distribution channels are restructured, and how customer experience is designed with data.

🏭The Supply Chain That Did Not Break

Track 2 · Chair: Prof. Sunghee Lee (Hoseo Univ.)

Production and Services Track

Research on operations that rebuild brittle supply chains

Example research topics for this track

  1. Resilience of supply chains that shake at small shocksRedesigning inventory, sourcing and logistics
  2. Combining services with manufacturingOperating models that add services to products to grow value
  3. AI-based production operationsAutomation of demand forecasting, scheduling and quality control

The Supply Chain That Did Not Break

When the port closed for a single day, the manager of the factory beyond the mountain watched parts run out and the line stop, and realized that the seemingly sturdy supply chain was in fact a glass bridge that broke at the smallest shock. The manager drew up a new operating plan that bought parts from several countries, forecast warehouse inventory with AI, and designed repair and maintenance services for after the sale. When the port closed again the next year the factory did not stop, and in some months service revenue exceeded product sales, so the manager learned that resilience is competitiveness. To present in this track, you must propose operating designs that raise supply chain resilience, operating models that combine manufacturing and services, and methods of managing demand forecasts, schedules and quality with AI.

🎨The Thing That Lost Its Name

Track 3 · Chair: Prof. Seulgi Song (Jeonbuk National Univ.)

Design and Brand Track

Research on building trust with names, stories and senses

Example research topics for this track

  1. Brand trust in an anxious eraHow brands relieve consumer anxiety
  2. Design that shapes experienceProduct design that carries senses and stories beyond function
  3. Collaboration between AI and designHow generative AI changes the design process

The Thing That Lost Its Name

A fine object made in a craftsman's workshop went to the big market, but on shelves overflowing with similar objects, a thing with no name and no story caught no one's eye and sat in a corner. The youngest apprentice gave the object a name, put the story of how it was made into the box, and designed even the sensation of the moment a customer opened the box, turning the object into an experience. Customers in an anxious age were looking for a name they could trust; the object with a story moved from the corner to the best-lit shelf, and the workshop became a brand. To present in this track, you must show how brands relieve consumer anxiety and earn trust, how product design carries senses and stories, and how generative AI changes the design process.

🎪The Festival That Opened Again

Track 4 · Chair: Prof. Munhee Nam (Pai Chai Univ.)

Culture, Tourism and Festivals Track

Research on bringing one-time visitors back again

Example research topics for this track

  1. Redesigning local festivals and tourism productsContent that brings one-time visitors back
  2. Combining cultural content with productsTourism products that sell stories and experiences
  3. Reading visitors with dataEvaluating festivals with visitor movement and spending data

The Festival That Opened Again

The riverside village held its festival every year with the same songs and the same food; visitors took one photo, went home and never returned, until the villagers began to forget why the festival was held at all. A young planner studied visitor routes and spending, wove the village's old legend into experiences, and created products that continued at home after the festival ended. The next year last year's visitors came back with friends, and the village learned that a festival is not a one-day event but a product that lasts all year. To present in this track, you must propose redesigns of festivals and tourism products that bring visitors back, combinations of cultural content and products, and methods of evaluating festivals with visitor data.

💄The Cosmetics That Crossed the Sea

Track 5 · Chair: Prof. Youngeun Park (Incheon National Univ.)

Korean Wave Track (including K-Beauty)

Research on the structure in which content, products and fandom pull each other

Example research topics for this track

  1. Linking Korean Wave content and productsHow drama, music and beauty pull each other
  2. K-Beauty overseas market strategyProducts and distribution tailored to consumers and regulations in each country
  3. Fandom and consumer experienceHow fan communities create product value

The Cosmetics That Crossed the Sea

A small cosmetics company made good products but did not know how to meet customers across the sea, until one day a drama heroine was shown using its product and orders poured in overnight. The joy was brief, because the company was bewildered by different regulations and tastes in each country, and discovered that fans' own reviews, translations and group purchases were opening markets before the company did. The company began to design products and distribution for each country together with fan communities, and once content, products and fandom pulled each other, orders became a habit instead of a fad. To present in this track, you must show the structure linking Korean Wave content and products, K-Beauty overseas strategies tailored to consumers and regulations in each country, and how fan communities create product value.

🤖The Things That Learned to Speak

Track 6 · Chairs: Prof. Youngok Kwon (Sookmyung Women's Univ.), CEO Hyungkyun Byun (FutureWave)

AI and Data Track

Research on things that learned to speak and products planned with data

Example research topics for this track

  1. How AI changes production, distribution and consumption of productsThe effect of recommendation, automation and prediction on the product value chain
  2. Data-based product planningDesigning and validating products with consumer data
  3. Generative AI and consumer experienceHow conversational AI changes shopping and use

The Things That Learned to Speak

One day the things in a village began to learn to speak; the refrigerator said what had run out, the sneakers remembered where they had run, and people quickly got used to living in conversation with their things. The companies that made the things planned the next products from the data the things sent back, and generative AI took over ad copy, manuals and customer service, changing every stage of production, distribution and consumption bit by bit. But the villagers grew uneasy that their things knew too much about them, and the companies faced a new question of where to balance convenience and trust. To present in this track, you must show how AI changes the production, distribution and consumption of products, how products are planned and validated with consumer data, and how conversational AI changes the consumer experience.

🌱The Promise of the Green Label

Track 7 · Chair: Prof. Hojung Choo (Seoul National Univ.)

ESG Track

Research that brings environment, society and governance into product strategy

Example research topics for this track

  1. Eco-friendly products and consumer trustConditions under which a green label becomes real value
  2. ESG (Environmental, Social and Governance) management and product strategyReflecting environment, society and governance in product planning
  3. Circular economy and product designDesigning and distributing products that are reused and returned

The Promise of the Green Label

Green labels multiplied in every shop of the village, but customers could not tell which green was real and which was only decoration, and in the end they trusted nothing. One company began to write behind the label exactly where the product came from, who made it and where it would return after use, and put environment, society and transparent management into the first step of product planning. Customers began to recognize the green label that kept its promise, and a loop of circulation turned within the village in which used products returned to the shop became the material for new ones. To present in this track, you must show the conditions under which eco-friendly products earn consumer trust, how to reflect environment, society and governance in product strategy, and circular product designs that are reused and returned.

👵Things for Slow Hands

Track 8 · Chair: Prof. Jihyun Hwang (Konyang Univ.)

Silver Business Track

Research on products and services that care for slow hands and dim eyes

Example research topics for this track

  1. The needs of older consumers and product designProducts and services that consider changes of body and mind
  2. The market for care and health productsProducts shared by families, care institutions and older people
  3. The digital divide and accessibilityConditions for digital products that older people can use

Things for Slow Hands

The oldest grandmother in the village left every new product unopened on the shelf because the letters were too small and the buttons too many, while her family only thought they had given a good gift. Her granddaughter made a product with fewer buttons, larger letters and a voice that answered, matched to the grandmother's slow hands and dim eyes, and attached a service that families and care institutions could use together. Other elders in the village began to ask for it, and the granddaughter confirmed with numbers that the market of older consumers was not a small niche but the market that would grow the most. To present in this track, you must propose product designs that consider the changing bodies and minds of older consumers, care and health products shared by families, care institutions and older people, and conditions that raise digital accessibility for the elderly.

🗓️Schedule and venue

Schedule

  • Oct 2 (Fri)Presentation application deadline, 24:00 (applications open Aug 26, 18:00)
  • Oct 24 (Sat)Attendance registration deadline, 24:00
  • Nov 6 (Fri)Part 1, board meeting (officers) 11:00-12:00, Song Chef Seocho (33 Nambusunhwan-ro 339-gil, Seocho-gu, Seoul)
  • Nov 6 (Fri)Part 2, conference 13:00-18:00, Room 103, Hoseo University Graduate School of Venture (2497 Nambusunhwan-ro, Seocho-gu, Seoul)

Transportation

  • No parking at the venue on the day; public transport recommended
  • Nambu Bus Terminal Station (Line 3) Exit 4-1, about 9 minutes on foot
  • Yangjae Station (Line 3, Shinbundang Line) Exit 1, bus 405, 406 or Seocho 17, get off at Seoul Human Resource Development Center entrance
  • Paid parking nearby: Seoul Arts Center, National Gugak Center, Yangjae Station public parking

📨Applying to present and track chairs

Send the application form and abstract (Form 1) to the track chair's e-mail · Aug 26 (Wed) 18:00 to Oct 2 (Fri) 24:00, 2026

TrackChairE-mail
Distribution and MarketingProf. Yuseok Lee (Dongguk Univ.)yslee2@dongguk.edu
Production and ServicesProf. Sunghee Lee (Hoseo Univ.)shlee16@hoseo.edu
Design and BrandProf. Seulgi Song (Jeonbuk National Univ.)ssg576083@gmail.com
Culture, Tourism and FestivalsProf. Munhee Nam (Pai Chai Univ.)mnmc@hanmail.net
Korean Wave (incl. K-Beauty)Prof. Youngeun Park (Incheon National Univ.)ypark77@inu.ac.kr
AI and DataProf. Youngok Kwon (Sookmyung Women's Univ.), CEO Hyungkyun Byun (FutureWave)yokwon@sookmyung.ac.kr
ESGProf. Hojung Choo (Seoul National Univ.)chooho@snu.ac.kr
Silver BusinessProf. Jihyun Hwang (Konyang Univ.)jihwang@konyang.ac.kr
  • Attendance registration: Aug 26 (Wed) 18:00 to Oct 24 (Sat) 24:00, 2026, via the Google Form
  • Contact: secretariat admin@kacst.or.kr
  • Host: Korean Academy of Commodity Science (President Prof. Yongku Suh, Sookmyung Women's Univ.) · Conference chair Prof. Sunghee Lee (Hoseo Univ.)

🔤Abbreviations

BANI Brittle, Anxious, Nonlinear, Incomprehensible
VUCA Volatility, Uncertainty, Complexity, Ambiguity
AI Artificial Intelligence
ESG Environmental, Social and Governance
K-Beauty Korean beauty and cosmetics industry

Source: announcement of the 2026 fall conference of the Korean Academy of Commodity Science. The stories and example topics are for internal guidance; the official announcement and the secretariat prevail.